Messaging limits and tiers
The number of unique customers a business can start conversations with in a rolling 24 hours.
Messaging limits cap how many unique customers your business can send business-initiated template messages to in a rolling 24-hour period. They do not limit replies to customers who message you first.
How the tiers work
New senders start at a lower limit. As you send messages that people value, Meta raises the limit through higher tiers, up to unlimited. Business verification and a healthy quality rating help you move up.
Meta has changed how limits are calculated over time, including applying them across all numbers in a business portfolio. Check the limit shown in your Whatsuite settings for the current figure.
What counts
Each unique recipient you message first with a template in the 24 hours counts once, however many messages you send them.
Planning large sends
- Check your current limit before launching a big campaign.
- Spread sends over several days if needed.
- Keep quality high so your limit continues to rise.
Whatsuite warns you before a campaign if the audience is larger than your current limit.