Messaging limits and tiers

Messaging limits cap how many unique customers your business can send business-initiated template messages to in a rolling 24-hour period. They do not limit replies to customers who message you first.

How the tiers work

New senders start at a lower limit. As you send messages that people value, Meta raises the limit through higher tiers, up to unlimited. Business verification and a healthy quality rating help you move up.

Meta has changed how limits are calculated over time, including applying them across all numbers in a business portfolio. Check the limit shown in your Whatsuite settings for the current figure.

What counts

Each unique recipient you message first with a template in the 24 hours counts once, however many messages you send them.

Planning large sends

• Check your current limit before launching a big campaign.
• Spread sends over several days if needed.
• Keep quality high so your limit continues to rise.

Whatsuite warns you before a campaign if the audience is larger than your current limit.