BSP (Business Solution Provider)
A Meta-approved company that gives businesses access to the WhatsApp Business Platform.
A Business Solution Provider (BSP) is a company Meta has approved to help businesses access and use the WhatsApp Business Platform. BSPs handle onboarding, provide software on top of the API and offer support.
What a BSP typically provides
- Embedded signup, so you can connect a number in minutes.
- A shared inbox, bots, campaigns and analytics.
- Template creation and submission to Meta.
- Billing for Meta message charges, often in your local currency.
- Help with business verification and policy questions.
Do you need one?
You can connect directly to Meta's Cloud API if you have developers to build and maintain your own tools. Most businesses use a BSP or a platform built on the API because it saves months of work and gives non-technical teams a ready-made interface.
What stays yours
Your WhatsApp Business Account, phone number and quality rating belong to your business portfolio in Meta, not to the provider. That means you can change providers later if you need to.
相关内容
Embedded signup
Meta's guided flow for connecting a business and phone number to the WhatsApp Business Platform.
Template message
A pre-approved WhatsApp message used to start a conversation or message outside the 24-hour window.
WhatsApp Business API
Meta's official platform for businesses to send and receive WhatsApp messages at scale.