BSP (Business Solution Provider)

A Business Solution Provider (BSP) is a company Meta has approved to help businesses access and use the WhatsApp Business Platform. BSPs handle onboarding, provide software on top of the API and offer support.

What a BSP typically provides

• Embedded signup, so you can connect a number in minutes.
• A shared inbox, bots, campaigns and analytics.
• Template creation and submission to Meta.
• Billing for Meta message charges, often in your local currency.
• Help with business verification and policy questions.

Do you need one?

You can connect directly to Meta's Cloud API if you have developers to build and maintain your own tools. Most businesses use a BSP or a platform built on the API because it saves months of work and gives non-technical teams a ready-made interface.

What stays yours

Your WhatsApp Business Account, phone number and quality rating belong to your business portfolio in Meta, not to the provider. That means you can change providers later if you need to.