Click-to-WhatsApp ads
Turn ad clicks into conversations you can track
Run ads on Facebook and Instagram that open a WhatsApp chat. Every lead arrives with a verified phone number, a bot can qualify them at once, and you get 72 hours of free messaging.
7-day free trial · No credit card · Transparent pricing · Available on Pro and above
A verified phone number for every lead
Lead forms collect typed numbers that are often wrong. A click-to-WhatsApp lead is a real WhatsApp user who chose to message you, so you can reach them again.
- Contact created with ad, campaign and creative details
- No form to fill in, so fewer drop-offs
Instant qualification
A bot greets the lead within seconds, asks a few questions and routes hot leads to sales while the interest is fresh.
- Different bot per ad or campaign
- Lead score saved to contact fields
- Round-robin to sales reps
Free remarketing for 72 hours
When a customer messages you from a click-to-WhatsApp ad and you reply within 24 hours, Meta opens a 72-hour free entry point window. Messages in that window, including templates, are not charged.
- Follow-up sequences timed to use the window
- Countdown shown on each conversation
Tracking that reaches the sale
Send events such as lead, qualified and purchase back to Meta through the Conversions API. Meta can then optimise delivery towards people who buy, not only people who click.
- Map bot answers and deal stages to events
- Revenue per ad in the Whatsuite report
- Works with existing ad accounts
Click-to-message beyond Meta
Message assets on search ads can open a WhatsApp chat. Whatsuite tags these leads by source.
TikTok
TikTok click-to-message and lead ads can feed straight into the same inbox and bots.
“Coexistence meant I could keep using WhatsApp on my phone while my team works from the inbox. That was the deciding factor for us.”
How it works
- 1
Connect your ad account
Link the Meta ad account you already use. No new account is needed.
- 2
Create or choose an ad
Build a click-to-WhatsApp ad in Whatsuite or tag an existing one.
- 3
Attach a welcome bot
Pick the bot that greets and qualifies people from this ad.
- 4
Map conversion events
Decide which chat outcomes count as lead, qualified and purchase.
- 5
Read the results
See cost per conversation, qualified leads and revenue per ad.
Whatsuite vs basic tools and enterprise platforms
| Feature | Basic tools | Enterprise platforms | Whatsuite |
|---|---|---|---|
| Verified WhatsApp number per lead | Included | Included | Included |
| Bot per ad or campaign | Not included | Included | Included |
| 72-hour window countdown | Not included | Sometimes | Included |
| Conversions API events from chat outcomes | Not included | Custom project | Included |
| Revenue per ad report | Not included | Included | Included |
| Works with your existing ad account | Included | Included | Included |
Frequently asked questions
When someone messages you from a click-to-WhatsApp ad or a Facebook Page call-to-action, and you reply within 24 hours, Meta opens a 72-hour free entry point window. All messages you send in that window are free of Meta charges.
Whatsuite sends events to Meta through the Conversions API when a chat reaches a stage you define, such as a qualified answer or a paid order. Meta uses these to report and optimise your ads.
Yes. Connect it with Meta login. Your existing campaigns, billing and audiences stay where they are.
Yes, both offer ad formats that open a chat. Whatsuite tracks these leads too, though the 72-hour free window is specific to Meta's click-to-WhatsApp ads.
No, but it helps. Without a bot, make sure someone replies quickly, because the free window only opens once you reply within 24 hours.
AI agents and people, working as one team
Start free for 7 days. Connect WhatsApp in minutes with Meta's embedded sign-up.
7-day free trial · No credit card · Transparent pricing