Whatsuite vs the free WhatsApp Business app
The app is a great place to start. When more than a couple of people need to reply, or you want automation and campaigns, the API through Whatsuite picks up where the app stops.
| Feature | the free WhatsApp Business app | Whatsuite |
|---|---|---|
| Price | Free | Plan from Growth, plus Meta message charges |
| People replying on one number | A few linked devices | Your whole team |
| Chat assignment and routing | Not included | Included |
| Internal notes and mentions | Not included | Included |
| No-code chatbots | Greeting and away messages only | Up to 200 steps per bot |
| AI agents | Not included | Included |
| Bulk sends | Broadcast lists, limited | Campaigns to opted-in segments |
| Campaign analytics | Not included | Delivered, read, clicked, replied, revenue |
| Integrations (Shopify, HubSpot, Sheets) | Not included | Included |
| API and webhooks | Not included | Included |
| Instagram and Messenger in one inbox | Not included | Included |
| Keep using the app on your phone | Included | Yes, with coexistence |
When the free WhatsApp Business app is enough
- You are a sole trader or a very small team replying from one phone.
- You send a handful of messages a day and do not need reports.
- You do not need integrations with your store or CRM yet.
When Whatsuite fits better
- More than two people need to reply from the same number.
- You want bots or an AI agent to answer common questions.
- You send campaigns and want to see what they lead to.
- You want to connect WhatsApp to your store, CRM or own systems.
Frequently asked questions
No. With coexistence you can keep the app on your phone and use Whatsuite on the same number.
With coexistence you can import up to six months of recent history and your contacts during setup.
Meta charges per template message on the API, and replies inside the customer service window are free. Your Whatsuite plan covers the inbox, automation and integrations.
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