WhatsApp Business API
Meta's official platform for businesses to send and receive WhatsApp messages at scale.
The WhatsApp Business API, now officially called the WhatsApp Business Platform, is Meta's way for medium and large businesses to use WhatsApp through software rather than a phone app.
Unlike the free WhatsApp Business app, the API has no built-in screen of its own. You use it through a platform such as Whatsuite, which provides the inbox, bots, campaigns and integrations.
What it allows
- Many team members replying from one number.
- Chatbots and AI agents.
- Bulk messages to opted-in contacts with approved templates.
- Integrations with stores, CRMs and your own systems through webhooks.
How it is priced
Meta charges per delivered template message, by category and recipient country. Replies inside the customer service window are free. Your platform provider charges separately for its software.
How to get access
Most businesses connect through embedded signup in a few minutes, using a new number or, with coexistence, the number they already use in the app.
Related
Embedded signup
Meta's guided flow for connecting a business and phone number to the WhatsApp Business Platform.
Coexistence
Using the WhatsApp Business app and the WhatsApp Business Platform on the same number at the same time.
Template message
A pre-approved WhatsApp message used to start a conversation or message outside the 24-hour window.
AI agents and people, working as one team
Start free for 7 days. Connect WhatsApp in minutes with Meta's embedded sign-up.
7-day free trial · No credit card · Transparent pricing