A broadcast is a message sent to many contacts at once. On the WhatsApp Business Platform, broadcasts use approved template messages and go only to people who have opted in.
How it differs from the app
The WhatsApp Business app has broadcast lists, but only contacts who have saved your number receive them, and features are limited. The API supports larger sends, segments, scheduling and analytics.
What makes a good broadcast
- A segmented, opted-in audience.
- A personal first line.
- One clear button.
- An easy opt-out.
- Sent at a sensible local time.
Limits and cost
Each recipient counts towards your messaging limit, and each delivered template is charged by category and country.
Measuring results
Track delivered, read, clicked and replied counts, plus revenue if your store is connected. Retarget the people who engaged rather than sending again to everyone.