A click-to-WhatsApp ad (CTWA) is an ad on Facebook or Instagram with a button that opens a WhatsApp chat with your business, instead of a website.
Why businesses use them
- Every lead arrives with a real WhatsApp number.
- There is no form to fill in, so fewer people drop off.
- A bot can greet and qualify the lead at once.
The 72-hour free window
If the customer messages you from the ad and you reply within 24 hours, Meta opens a 72-hour free entry point window. All messages you send in that window are free, including templates.
Tracking
Ad dashboards see clicks and conversations started. To report on leads and sales that happen inside the chat, send events back to Meta through the Conversions API.
Getting started
You can create click-to-WhatsApp ads in Meta Ads Manager or from Whatsuite, using your existing ad account. Attach a welcome bot so every click gets a fast reply.