Education · South Asia
How an online academy handled admissions enquiries with a WhatsApp bot
示意範例
This is an illustrative example with a fictional company. It shows a typical setup, not real results.
Challenge
Sample Learning Academy runs online courses with intakes several times a year. During each enrolment season, enquiries rose sharply. Counsellors spent most of their day on basic questions about fees, eligibility and start dates, and serious applicants waited too long for a call.
What they built
- A click-to-WhatsApp ad campaign for each course, with a dedicated admissions bot per ad.
- The bot answered fee and eligibility questions, collected the applicant's details and booked a call with a counsellor.
- Round-robin routing shared qualified applicants across the counselling team.
- Fee reminders and class alerts as utility templates once students enrolled.
- A doubt-solving AI agent trained on course notes for enrolled students, with handoff to tutors.
Results
In an illustrative setup like this, the academy would expect to:
- Reply to every ad lead within seconds, so the 72-hour free messaging window always opened.
- Give counsellors a summary of each applicant before the call.
- Track cost per qualified applicant by sending Conversions API events back to Meta.
- Reduce manual reminder work for the finance and timetable teams.
“Our counsellors now talk to applicants who are ready, instead of answering the same five questions all day.”