Blog
Instagram comment-to-DM: a practical guide
Turn comments on posts and reels into private conversations. How comment-to-DM works, what Instagram allows and how to set it up without annoying people.
21 Oktober 2026 · 3 menit baca
Compliance
WhatsApp opt-in best practices
Meta requires opt-in before you message people first on WhatsApp. How to collect it clearly, record it properly and keep your quality rating healthy.
18 Oktober 2026 · 3 menit baca
AI
Handing off from an AI agent to a human, the right way
An AI agent is only as good as its handoff. How to decide when to pass a chat to a person, and how to do it without making the customer repeat themselves.
15 Oktober 2026 · 3 menit baca
Guides
How to write WhatsApp broadcasts people do not block
WhatsApp is personal. A good broadcast reads like a message from someone the customer knows. Here is how to write one.
12 Oktober 2026 · 3 menit baca
Ads
Click-to-WhatsApp ads and the 72-hour free window
When someone clicks your ad and starts a chat, you can message them free for 72 hours. Here is how the window opens and how to use it well.
9 Oktober 2026 · 3 menit baca
Guides
WhatsApp template categories and pricing, explained
Marketing, utility or authentication? How Meta categorises template messages, what each one costs and which messages are free.
6 Oktober 2026 · 3 menit baca